This site showcases some of my ideas, projects and other interests. The site is not fully proofread so I apologize for spelling and grammar mistakes. I hope the ideas are not lost due to any errors.



I am fascinated with the evolving ways we can acquire goods and services. The many changes in technology have had an immense impact on the possibilities of what goods we can discover, afford, have access to as well as how and when we can get them. New technology changes how we purchase items and what we want. New norms and expectations will impact customer satisfaction as well as encourage different types of business models. We have a long way yet to go with both the technology and platforms we use. I am very fortunate to be working in this field with a great company.

Projects (just for fun)
These are a few of the “just for fun” projects that I have worked over the years.


Endurance Sports

I have enjoyed a number of endurance sports including endurance biking, running, and triathlon.

Book Notes

I am an avid reader (listener) on many topics including psychology, business, marketing, optimization, philosophy, sociology, technology, startups, and design. I often take notes and want quick access and to share many of the important ideas in them.

Normative Ethics
(a topic I think about often)

What can we ground normative ethics in that will be true in all situations?

Good consequences are the end goal but we often use non-consequences based tools (rules, virtues) in day to day moral decision making. (thinking fast and consequentially)

It makes sense that we have strong non-consequence based beliefs (no stealing, no murder, be loyal) but that is because we evolved to solve real-world problems to help us survive, not theoretical problems.

The outcome or consequence we should aim for (what we mean by good consequences) is what an All Caring, Knowing, Rational Mind would prefer. ACKRM. This does not need to exist, but we can make better guesses in regards to what would get us closer to the outcome an ACKRM would want.

This framework is not useful when answering day to day ethical questions but is useful when answering questions about anything that our current intuitions or culture would not have evolved useful non-consequence tools for. Distant future norms, evaluating past evolved norms, other species, the repugnant conclusion, post-singularity goals, and some other odd situations should not rely on instinct or culture (non-consequence based goals) to give us the correct answer. By asking the question, “What outcome would an ACKRM prefer?” we have an exact answer of how to measure questions such as “What is the greatest good for the greatest number?” “What is the better outcome?” or “Which of these two outcomes produces the most well-being?” Even if we can not be 100% sure what an ACKRM would prefer, we can use the tools of reason to get closer to this answer by looking at both how our actions impact the world and what those in the world care about.