– contact info
– shopping cart indicator
– product category navigation
– site wide promos
– site navigation
– trust signals
header footer template goals:
– Provide constancy to the web experience from page to page
– Provide constancy to the web experiance from other sites to you site
– Always provide a way back home, to search,site map in larger category view in the footer. (can we put all brands and categories on a page) some people may prefer looking that way. Especially repeat customers.
– Give people an little bit of an idea of what the site is about
– Provide high level navigation search and access to contact info.