changing customer expectations
technology is always changing (and often improving) but so are customer expectations. as mentioned earlier
as people get more familuar shoping on line they may begine to trust the internet with their payment data. This could be becasue the fear that people had about shopping online has diminished as more and more people do it or we have have new and better ways of keeping data secure or ensuring customers that thier data is secure.
people are more pickey on this??
ship / return expectations
People have evolving expectations when it comes to shiping and returns. Free shipping has become expected for many people. This is a cost for the retailer but customers are becoming used to getting free shipping and in some cases free returns. Stores such as zappos have free shipping and returns for up to a year. As people start to expect this it can have a real impact in business models.