100 ideas for mixed reality interfaces or experiences
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we will have feeds of data. example could be friends, brands, cities, yelp, tours, work, and personal.
groups of ideas
– decorations or art
we will be able to decorate our homes, people, buildings, or anything else we can think of. adding a painting to the wall, adding a sculpture on the table or filling a room with candles. We will also be able to invent new kinds of decorations such as adding new clothing to people (or taking it away) funny outfits on strangers as you walk down the street, new types of installations art and so on.
– informations
we will have info about buildings that is geo based, instructions about products,
– larger interfaces
we will be able to have interfaces everywhere, they could be located around us, located at a certain locations or around a certain object. around us would be an interface that moves as we move, geo would be putting an interface on the table or on the wall and object would be following around my phone or computer.
– new ways of designing
we will be able to design objects in new ways such as go inside them, shrink or expand and so on.
– new ways to communicate
we will be able to leave virtual info for co workers to see.
– better notifications
we will be able to see where our friends, family and anyone willing to share info.
we will be warned about potholes and cliffs
– code halo:
with object and facial recognition we can add visual data to objects. book reviews that follow books around, food, and any other objects that we can had informations around. reviews, how to, ingredients, where it was made, best price found online and so on
– eliminations of clutter
we may be able to lessen the impact of clutter by making it “disappear”.
location based data
object based data
warnings
1. multiple screens
x – multiple desktops, multiple sizes, stored in diffrent places
2. data following objects (dog, clothing)
x – image data following your dog around that shows steps, when last fed, when last outside. (this would need extra sensors)
x – data about how much water a plant needs (need extra sensors)
3. widgets.
– social media
– weather
– messages
– entertainment
4. decorations
– postes
– new types of art
– candle stick (virtual candles in a room)
5. declutter
X – eliminate clutter in the house visually
– change work area fast
6. never loose an object
arrows pointing you to your keys
7. games
– learning games
– environment games (throw something)
– game-ifications of daily tasks
– typical gamer type games
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x – see all screens open on a phone
8. instructions
X – post it notes
– add battery
x -how to operate – fix printer
9. meetings
– better presentations
– see face to face, see facial and movement gestures to some extent
– meet in interesting virtual locations with better collaboration tools
10 entertainment
x – light show (if lady gaga had a vr light show)
x – theater play (in my house or add on at a theater)
x- add ons (turn everyone into a unicorn) (puking rainbows)
– horror (zombies coming out of wall
– adult
11. desition making.
12. physical objects
x – art, (i want a statue of an elephant and 2 mc esher etchings
– photos (family photos)
x – windows (i want a view of the ocean)
x – interior design (turn the coach blue and the carpet stripped
13. interface everywhere
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14. see before you buy
x- furniture in house
x – clothing fit and style
x – interior product on wall
15. education
– better explanation
– better story telling
16. heads up display
x – notifications
x – exercise data
x – location data
x – friend location data
17. directions
– how do i get to the restroom in the mall?
– get back to my car
18. new data visualisation
19. face recognition
– data form social network
– dating data (on match.com, open to being approached, has a dog)
– criminal record (legal or illegal database)
– yelp, but for people. “reviews”
store reviews in real time
20. warnings
– pot hole
– person / object in dark
– entering bad neighborhood
– info on places you can and can not go
– hiking / mountain biking / ski terrain warning
21. product design
– being able to see an object in real size and mention as you make it (quick turnaround time)
22. leave messages at geo area
– drop virtual objects for those in your feed
23. product demonstrations
– explain how the new grill works
24. advertising
food
25. do tasks such as
– change oil
– fix bike
– ikea
26. exercise examples
– yoga
– weight lifting
– anything with form
27. practice / driving / speaking
– speak in front of other people
– sports (see what your form in 3d)
28. companionship / pets / virtual / human
– virtual companions may help with some of peoples need for companionship
1. Do Good / Feel Good
Stores such as Toms (gives a shoe for every show you purchase)
Honest company (safe products for my family)
3. innovative ways to shop
social networks (buy buttons),
scan a product (google),
text message ,
physical button (amazon)
4. innovative delivery ideas
order online and pick up in store (walmart),
same day delivery (grainger),
drone (7-11)
5. innovative ways of forming connections global (alibaba)
local (craigslist)
great experience: things that help make a site great for a user
1. Discovery:
interesting ways to discover / what your are looking for or other things you may want
2. Information:
useful product information such as reviews, videos, demos, comparisons
3. Easy Website Flow:
answer the questions when they need / clear and focused pages
4. Easy Payment:
easy to order / easy payment
conversion optimisation: things that make a user more likely to convert
1. social proof / reviews
social proof can be used on a website to encourage the customer you are a legit and safe website as well as inform them about the product quality, features and use cases
2. clear deal / anchor points list price, on sale, 25% off are examples of showing the product is a deal or giving a reference to what the price generally is
3. eliminate “online fears”
we have a lot of fears shopping on line. Payment, delivery, the right product ….
4. scarcity:
this can act as an incentives to get people to buy now and may tell people it is a popular product.
5. easy to find accessories / ad ons
every item a person buys gives you one more clue about what else they could be interested in. Make sure to use this informations to help them buy more or come back again to make additional purchases
– call to action (sign up for email / social media)
header footer template goals:
– Provide constancy to the web experience from page to page
– Provide constancy to the web experiance from other sites to you site
– Always provide a way back home, to search,site map in larger category view in the footer. (can we put all brands and categories on a page) some people may prefer looking that way. Especially repeat customers.
– Give people an little bit of an idea of what the site is about
– Provide high level navigation search and access to contact info.
a footer says who you are – what can you do here – this is how you get around – we can answer any questions (look here or contact us)
As with most areas in design it should have everything there person expects and give it to them in a delightful way.
6- related or other products people may be interested in 7. reviews
8. social cues
main goals:
– make sure people have all of the info they need to make a decisions – people know price
people get to product detail pages in a number of ways. From the home page, from a category list page, from a related product page, from google text or MPN text ad, Google Shopping ad, link from Amazon, Facebook, email to name a few. Because of this the site page must inform the user about the sites, have i or a friend shopped here before, is it trust worthy, is this the product i want, is the price right, when is it delivered, can i make a deceptions based on the info here, what if i have a problem, a return, do they have other products i may want? what do other say about this,
1. clear price
by the time a person has made it to the product detail page it is a
2. clear call to action
make it as easy for a person to take a next step. ideally this is:
– add to cart but it could also be
– add to Wishlist or
– email to a friend.
– find other products that are similar or complimentary
Once a person has decided if product is right for them we want to make it as easy as possible to take the next step.
3. Info to make a decision on the product
This can be anything from price, images, specs, deliverability, reviews or anything else to help you know if this item is right for you. Will this fit, is it good quality, is it exactly what i am looking for.
3.5 is this the place to get the product
once you have decided this product is for you, you must decide if the specific store and offer is for you. Shipping speed, returns, easy to order, price and so on.
4. name of product / brand of product
This is almost a no brainer but a clearly something that has to be visible. The important or hierarchy on the page will depend on the type of product and customer but in general should be easy to find.
5. image
part of what it takes to make a decisions but gets its own sections as it is probably the most important in this area (depending on the type of product)
6. related or other products people may be interested in.
this is great fro product discovery. People may not see the exact product they want but displaying other options, prices or styles of a similar product or set of products is great for the user. This is especially useful if the person entered the site from a PLA
7. reviews
reviews are a great place to get honest feedback and social proof. If it is popular it is a great mental shortcut that it is worth getting or at least we will not be the only sucker.
8. social cues
just like reviews, social cues such as top seller, or a recommendation from a friend or trusted source can help us make a decision.
companies profiles – impacted the e-commerce transformation
Amazon (Easy)
obviously amazon is the dominant player in commerce, at least in the USA and many other parts of the world. They continue to innovate in so many areas and have a very customer focused attitude.
Apple (Shop anywhere)
Apple may be one of the larger commerce sites in the world but that is not why they are on this list. The technology that they control has an impact not only on how commerce companies but also …
eBay (discover unique deals)
eBay is interesting because they let anyone sell anything (almost) with a low barrier of entry. Traditionally an action site for used or one of a kind good now more people buy new products at a buy now price. Users still expect a great deal
Google (discover stores, prodcus, low price)
Google is where many people start doing their shopping or product research.
Aibaba (globalization)
Alibaba and its sister sites have done a lot to eliminate the frictions involved in international trade.
Rakuten (empower the individual)
Rakuten is a japanese company that is really interested in empowering the consumer and building a loyal store inside a store
Wish (discover products)
wish is great for discovering inexpensive products that you did not know you wanted. shoes that light up. a backpack for 2 dollars. Wish brings cheap international goods to american with an easy scrolling interface. They have a search bar but this is not how people generally navigate the site.
Jet (match cost to price)
Jet does a great job of understanding the real price of a transaction and uses interesting incentives to match buyer and seller.
Zappos – (great customer service)
Zappos is know for customer service and easy returns. They have eliminated many of the anxieties in regards to shopping online.
Craigslist – (low barrier of entery for sellers)
Craigslists low barrier of entery (free) alows new types of transsactions that would not otherwise take place.
technology is always changing (and often improving) but so are customer expectations. as mentioned earlier
trust as people get more familuar shoping on line they may begine to trust the internet with their payment data. This could be becasue the fear that people had about shopping online has diminished as more and more people do it or we have have new and better ways of keeping data secure or ensuring customers that thier data is secure.
selections expectations people are more pickey on this??
ship / return expectations
People have evolving expectations when it comes to shiping and returns. Free shipping has become expected for many people. This is a cost for the retailer but customers are becoming used to getting free shipping and in some cases free returns. Stores such as zappos have free shipping and returns for up to a year. As people start to expect this it can have a real impact in business models.
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