6. e-commerce books
7. do good / feel good
depending on your target market adding a store or products with a purpose can be interesting
12. lifestyle type products / utilitarian type products
14. innovative ways to shop
15. innovative delivery ideas
1. interesting ways to discover / what your are looking for or other things you may want
4. easy to order / easy payment
8. answer the questions when they need
Answer the questions when they have it.
– 1. Am I on a trust worthy site / trust worthy seller
– 2. will they have the product i want
– 3. how do i find it?
– 4. is this the product i want
9. singularly focused pages
each page on your website should have one main goal. even if you are on a page without “one main goal” your goal is to help them answere the next questions or find what they are looking for.
2.5 info on product / reviews
reviews can also give a bit more information about the that a description can never give. use case, other alternative items, point out the negatives
– help people make a decision. features / benefits of this one compared to that one
2. social proof / reviews
social proof can be used on a website to encourage the customer you are a legit and safe website as well as inform them about the product quality, features and use cases
10. deal / anchor points
11. eliminate “online fears”
we have a lot of fears shopping on line. Payment, delivery, the right product ….
this can act as an inventive to get people to buy now and may tell people it is a popular product.
5. easy to find accessories / ad ons
every item a person buys gives you one more clue about what else they could be intersted in and now is the time to sell it to them.
• on a product detail page from a search they have “products, recipes and videos”
• they also have “limited time only” next to all sale prices
• product detail page has videos and open reviews.
Power equipment direct
• number 1,2,3 seller with percent
• category pages with images and sub categories as headers
• quick search on the left
• home page meet our experts
• large search bar, by model or part number
• Help me find my model number popup
• 365 day return policy
• has a larger photo not of parts but of a family to show it is for home use.
• large “save 20% banner
• large search bar
• sale with a time limit
• sticky PDP header
one king lane
• navigations has “shop by style” or “shop by room” along with product type navigations. also has an almost infinite scrolling of products so it is more like a browsing feature on some of its product list pages.
• very minimal design on the pdp. image and add to cart button. stand out.
• uses a “5 left” banner.
• 24 hour offer
• mobile app clearly advertised
• force sign in before shopping cart
• coupon code already added
• Larger search bar
• Much better design
• Easy reorder in header
• Inc and Toner in header (only product)
• Heart images without login
• Express pay skips shopping cart and right to checkout
Where we get our products
Globalizations and trade are not new but may be put into hyper drive. Ordering from other countries or different states has changed who can play in the retail landscape. Some sites such as Wish.com or Alibaba make it easy to discover cheap products from all over the world that we would not have had access to just a few years ago.
— talk about wish
Different types of people selling
As mentioned many times before, now almost anyone can post a product on eBay or craigslist and can be part of the retail landscape we find ourselves in
Google / other search engine
Google is often the place that people start searching for products they want to purchase online. With the advent of Product Listing Ads e-commerce has become very important for Google, online retailers as well as consumers. Google relies on ecommerce for much of its Pay Per Click Advertising revenue, retailers for much of their web traffic and customers for the best place to find great prices and selection.
side note: more and more people are now starting their searches on amazon. This has a potential of really hurting both google and smaller retailers.
Many people are now moving away from Google as the starting point for their online purchases. Amazon can be the perfect place to start your search. It has good prices, selection familiar interface, your credit card and shipping information, product recommendations and more. Even if the price is not the best for some products it is just easier to shop on amazon and not worry about starting a new account at a different retailer just to save a dollar or two.
People are both discovering and now purchasing in social media. These can be a perfect platform for some types of products. Sharing products on Facebook, Instagram or Pinterest is popular right now and will only get more important for online shopping as they continue to integrate the ability to purchase the item right into the platform. Social media platforms can be perfect for finding trends or products from people you trust such as friends, celebrities or experts. That said, people are not going to social media to shop and may not be in the mindset for buying the way they are when search google or visiting Amazon.
TV / Real-World
The ability to buy a product online when you see or discover it in the real world or on a video is a changing the way we discover products and how we shop. Amazon lets you scan an actual product and if they can recognize it you can purchase it right then and their. This can be done by using your phone to scan the barcode, the box or sometimes even the product itself. This is about discovery and convenience and could be a great new way to buy the products you see in everyday life with less effort. Some stores have been experimenting with letting people purchase products that are featured in a video, TV show or movie. This is relatively new and will continue to change as the technology, customer expectations and infrastructure evolves.
Side note – i recently scanned a bottle of organic protein powder and within 3 minutes of scanning it i was able to order it on amazon. A search for organic protein powder would have brought up a lot of other results but a scan of the bottle easily found the product and brought me right to the Amazon product detail page.
Side note – Google recently added a barcode scanner to chrome that takes you to the search results and shopping results for that product.