William Sonoma
• on a product detail page from a search they have “products, recipes and videos”
• they also have “limited time only”  next to all sale prices
• product detail page has videos and open reviews.

Power equipment direct
• number 1,2,3 seller with percent
• category pages with images and sub categories as headers
• quick search on the left
• home page meet our experts

repair clinic
• large search bar, by model or part number
• Help me find my model number popup
• 365 day return policy
• has a larger photo not of parts but of a family to show it is for home use.

• large “save 20% banner
• large search bar
• sale with a time limit
• sticky PDP header

one king lane
• navigations has “shop by style” or “shop by room” along with product type navigations. also has an almost infinite scrolling of products so it is more like a browsing feature on some of its product list pages.
• very minimal design on the pdp. image and add to cart button. stand out.
• uses a “5 left” banner.


• 24 hour offer
• mobile app clearly advertised
• force sign in before shopping cart
• coupon code already added


• Larger search bar
• Much better design
• Easy reorder in header
• Inc and Toner in header (only product)


• Heart images without login
• Express pay skips shopping cart and right to checkout

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